Special Speech by Professor David Hind

Speech Introduction
In today’s rapidly evolving landscape, Generation Z is redefining how events are experienced and engaged with. Professor Hind will delve into the methods and strategies necessary for crafting events that resonate with this unique demographic. His insights will focus on adapting event management practices to meet the preferences and behaviors of Generation Z, offering a fresh perspective on designing meaningful, impactful experiences.

This lecture will explore innovative approaches to event design that align with the expectations and values of the next generation.